Snipp Interactive, a Platform-as-a-Service (PaaS) firm within the international loyalty and promotions sector, has simply launched its newest US shopper survey and insights, “Inflation and the Ever-Evolving Shopper”. Snipp carried out the survey to raised perceive American shopper behaviors and purchasing preferences throughout these inflationary instances. The survey validates many acknowledged behaviors together with buyers’ return to bodily retail, however reveals shocking insights about their model loyalty, retailer selections and worth sensitivities. You possibly can obtain the total report right here, however for now, be aware of these key behavioral insights from the report:

• 60 % of these surveyed reported they store in bodily shops greater than they did in comparison with the identical time final 12 months
• 57 % have switched to a brand new retailer to save cash, 51 % select comparable gadgets from a special model when their favourite merchandise is out of inventory
• In comparison with the identical time final 12 months, 32 % shopped extra at Walmart and  39 % shopped much less at Goal