The ladies’s well being and femtech area has boomed in recent times. Femtech alone is projected to develop globally from $47B in 2022 to ~$108.8B in 2032.

Beforehand taboo subjects like menstruation, fertility, and feminine sexual wellness have hit the mainstream, and institutional cash has adopted. In 2023:

• Ladies’s well being firms raised $1.1B+ throughout 120 offers

• Their common deal dimension reached $10.4m, a historic file

Supply: Priority Analysis

Get extra enterprise concepts and stylish knowledge in our weekly Developments E-newsletter.

Regardless of the increase, solely 5% of femtech startups are constructing options for menopause, a stage of life that 1B+ girls will probably be experiencing by 2025.

That’s 12% of the world inhabitants – and $600B of spending energy left on the desk.  

In nearly all ages group, girls persistently spend extra on healthcare than males, they usually’re 75% extra doubtless to make use of digital instruments for healthcare.

Supply: HITLAB

That represents large alternatives for enterprise builders:

Telehealth

The obvious place to look is the $105.5B telehealth market. Corporations that tailor their digital providing to menopause are already reaping the reward:

• Midi Well being, a digital care clinic for ladies experiencing menopause and perimenopause, is about to lift $60m merely months after its final $25m spherical;
• Elektra Well being, one other digital supplier for menopause care, just lately raised $3.3m.

Given the scale of the chance, there’s nonetheless room for different challengers to emerge. As of final September, 45% of ladies nonetheless reported by no means having talked with their GP about menopause-related methods. Trouble-free, judgment-free digital well being choices are important.

You may as well associate with firms to supply digital menopause care as an worker profit, like Gennev.  

Assist and communities

Menopause could be a socially isolating time for ladies – 33% of menopausal girls really feel much less outgoing in social conditions and 23% really feel socially remoted.

On-line platforms supporting menopausal girls with social bonds, content material, and recommendation are gaining traction – Omena, a menopause help app, raised $858k this 12 months.

However there are many alternatives for others to enter the fray, particularly should you concentrate on totally different points of the expertise:

👜 Profession: Menopause prices American girls ~$1.8B in misplaced working time yearly. Develop a group for career-driven girls who need options to reclaim productiveness (whereas letting their physique do its factor).

💰 Finance: For ladies between 45-60 within the US, menopause contributes to ~$25B in medical prices. Construct an app or group to assist them handle and optimize menopause-related spending.

🫂 Partnership: Who else feels lonely throughout menopause? Spouses and companions who wish to assist their vital others overcome this robust time. Create help content material, or on-line programs, to assist S.O.s co-navigate menopause with the ladies of their lives.

❤️ Love: Intercourse and relationships would possibly look totally different for some girls within the menopause stage, they usually want a spot to search out dates with related targets. As an example, you possibly can refashion an current asexual courting app to assist those that really feel just like the screenshot under.

Supply: r/Menopause

Gadgets and Wearables

Cooling wristbands just like the Embr Wave will set you again ~$300 a chunk. Ladies are additionally shopping for different sizzling flash reduction units akin to these $199 cooling pillows, which brings in $1.1m of month-to-month income, per Jungle Scout.

The patron willingness to pay tons of of {dollars} per system indicators that there are alternatives for different DTC manufacturers to enter the menopause tech market.

Light-weight, moveable cooling units and equipment based mostly on sure behaviors/events (akin to this one for exercising) could possibly be one place to begin. 

You may as well curate merchandise and construct “menopause care in a field.” Embrace cooling units, bedding, dietary supplements, skincare samples, and feel-good objects like scented mist for cooling followers, to create a self care expertise.

Need extra content material like this? Join our weekly Developments electronic mail, full of all kinds of information, deep dives, and development insights for enterprise builders, entrepreneurs and modern professionals.