Insights on the connections between emotion and loyalty

Kobie Advertising and marketing not too long ago launched its 2022 shopper analysis research. The research was timed to know pandemic associated adjustments in shopper attitudes and preferences in direction of buy habits and interactions with loyalty applications from their favourite manufacturers.

One of many principal authors of this analysis is JR Slubowski, AVP Strategic Consulting, Kobie Advertising and marketing. On this interview, JR shares what motivated the analysis, supplies an outline of Kobie’s strategy to Emotional Loyalty and covers 4 key pillars of this analysis. To start, JR frames this analysis as critically necessary to know the patron panorama popping out of the pandemic, a panorama that he says is prone to be perpetually altered, and never simply in loyalty however in enterprise general. Be a part of us for an amazing dialogue of shopper habits in uncharted territories.

Time stamps for the dialog are included beneath that can assist you navigate to the components of the interview you discover most fascinating.

If you need to know extra about this analysis, please be at liberty to contact information@kobie.com

If you wish to study extra about why Kobie is a pacesetter in loyalty, please examine Kobie being named a Chief in The Newest Forrester Wave report.

Interview Navigation

2:35 – What motivated this analysis and what key questions have been you investigating?

4:59 – The holy grail – what do customers need from loyalty applications?

6:18 – Kobie’s strategy to Emotional Loyalty (ELS)

11:05 – Analysis pillar #1 – The connection between emotion and loyalty

18:23 – Analysis pillar #2 – Redefining the idea of Worth

21:30 – Analysis pillar #3 – Ache and Forgiveness

25:25 – Analysis pillar #4 – Advocacy

29:55 – Easy methods to study extra about The Kobie Advertising and marketing 2022 shopper analysis report