The Role of Social Media in Super Bowl LVII Advertising

Welcome to HubSpot Advertising Information! Faucet in for marketing campaign deep dives, the most recent advertising business information, and tried-and-true insights from HubSpot’s media crew.

The Tremendous Bowl isn’t simply the largest occasion of soccer season — it’s the largest occasion for promoting as properly. As an alternative of solely counting on a 30-second spot in the course of the huge sport, an increasing number of manufacturers are incorporating social campaigns into their Tremendous Bowl promoting methods.

Final yr State Farm went all-in on social media promoting, opting to run a TikTok marketing campaign as a substitute of creating a Tremendous Bowl industrial. The model posted a video from the @jakefromstatefarm account encouraging TikTok customers to duet the video displaying off their dance expertise for an opportunity to star in a State Farm video.

Forward of Tremendous Bowl LVII on February 12, we’ve seen manufacturers roll out early adverts and teasers on social media to construct anticipation and engagement. Listed here are a number of we’ve seen up to now:

The Love Triangle by Doritos

On January 12, Doritos launched a video referred to as “The Love Triangle” starring Jack Harlow. The clip follows the teaser picture the model shared on social media simply three days earlier than.

Doritos additionally took a web page out of State Farm’s playbook with the #DoritosTriangleTryout TikTok problem, inviting followers to share dance movies for an opportunity to star within the firm’s ultimate Tremendous Bowl advert.

#StuckInPringles

Pringles shared a teaser on the model’s Instagram account that includes a thriller star holding the product with a caption alluding to the Tremendous Bowl.

PopCorners Breaking Quickly

PopCorners shared a Breaking Dangerous-themed teaser, enlisting actor Bryan Cranston.

As we get nearer to the large sport, we look ahead to seeing the inventive manufacturers roll out on social to get us all speaking.

Advertising Snippets

TikTok-InstagramImage Source

The newest advertising information and technique insights.

TikTok started testing a brand new “podcasts” function.

Robinhood is launching a media model to share finance, retail, and investing-related content material.

Social media advertising success may be laborious to quantify. Right here’s find out how to measure the ROI of your social campaigns.

ChatGPT: almost 30% of pros say they’ve tried it at work.

Twitter’s risky yr could also be impacting manufacturers’ willingness to take a position in Tremendous Bowl promoting on the platform.

Amazon is incentivizing creators to make use of its Encourage platform to compete with TikTok.

Forward of the curve: try how 5 firms are standing out from the competitors.

New call-to-action

Latest news
Related news

LEAVE A REPLY

Please enter your comment!
Please enter your name here