The Role of Social Media in Super Bowl LVII Advertising

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The Tremendous Bowl isn’t simply the largest occasion of soccer season — it’s the largest occasion for promoting as properly. As an alternative of solely counting on a 30-second spot in the course of the huge sport, an increasing number of manufacturers are incorporating social campaigns into their Tremendous Bowl promoting methods.

Final yr State Farm went all-in on social media promoting, opting to run a TikTok marketing campaign as a substitute of creating a Tremendous Bowl industrial. The model posted a video from the @jakefromstatefarm account encouraging TikTok customers to duet the video displaying off their dance expertise for an opportunity to star in a State Farm video.

Forward of Tremendous Bowl LVII on February 12, we’ve seen manufacturers roll out early adverts and teasers on social media to construct anticipation and engagement. Listed here are a number of we’ve seen up to now:

The Love Triangle by Doritos

On January 12, Doritos launched a video referred to as “The Love Triangle” starring Jack Harlow. The clip follows the teaser picture the model shared on social media simply three days earlier than.

Doritos additionally took a web page out of State Farm’s playbook with the #DoritosTriangleTryout TikTok problem, inviting followers to share dance movies for an opportunity to star within the firm’s ultimate Tremendous Bowl advert.


Pringles shared a teaser on the model’s Instagram account that includes a thriller star holding the product with a caption alluding to the Tremendous Bowl.

PopCorners Breaking Quickly

PopCorners shared a Breaking Dangerous-themed teaser, enlisting actor Bryan Cranston.

As we get nearer to the large sport, we look ahead to seeing the inventive manufacturers roll out on social to get us all speaking.

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Twitter’s risky yr could also be impacting manufacturers’ willingness to take a position in Tremendous Bowl promoting on the platform.

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