Following prime manufacturers on Instagram may help retailers perceive what content material works finest and generate concepts for their very own advertising and marketing campaigns.
Here’s a record of the highest manufacturers (excluding celebrities) on Instagram ranked by followers. These manufacturers use behind-the-scenes and private content material, video guides, inspiring pictures, tales, awareness-raising occasions, and even shoppable movies.
Instagram is the platform’s official account, so no shock it has probably the most followers (twice the followers of the following closest model). Guides let followers meet the creators of the platform’s compelling content material. Reels function quick looping movies which can be often humorous, whereas Movies function longer content material (often between 1 to 2 minutes) profiling creators. Story Highlights embrace IG Ideas with useful clips for creators, Hey World with visionary futuristic content material, and Second with quirky content material that’s excellent for sharing on Instagram. 505 million followers.
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Nationwide Geographic
Nationwide Geographic
Nationwide Geographic lets followers expertise the world by the eyes of Nationwide Geographic photographers. With images and movies of the planet’s animals and ecosystems, a few of it by company partnerships, the content material drives the mission of Nationwide Geographic to discover and shield our planet, together with the evolution and impression of people. Story Highlights embrace COVID Loss, Rebellion, and Dino AR. 221 million followers.
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Nike
Nike
Nike is thought for superstar athlete endorsements, however its Instagram content material covers inspirational tales about athletes and sports activities most individuals don’t observe. Story Highlights embrace the Japanese mountain race Ekiden, the principles of 6-Man soccer, and Norwegian footballer Ada Hegerberg. 218 million followers.
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The Ellen Present
The Ellen Present
The Ellen Present makes use of its Instagram account to function highlights and behind-the-scenes content material from the tv present. It additionally gives content material for enhancing the lives of its followers, selling worthwhile causes, and advertising and marketing the present. Story Highlights embrace Smile, the Bubble group of fogeys, and Ellen Store. 119 million followers.
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Actual Madrid C.F.
Actual Madrid C.F.
Actual Madrid C.F. is the official Instagram profile for the Spanish skilled soccer crew, the most well-liked sports activities crew on Instagram. The crew’s web page options gameplay highlights and behind-the-scenes content material with its gamers. 117 million followers.
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FC Barcelona
FC Barcelona
The Spanish soccer membership, FC Barcelona, is simply behind its rival, Actual Madrid C.F. Present Story Highlights embrace Gameday Tales, New Package 21/22, and new participant Aubameyang. 108 million followers.
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NASA
NASA
NASA states its purpose on its Instagram web page, “Exploring the universe and our house planet.” The web page primarily posts spectacular pictures and movies of area and our planet from the Hubble telescope, rovers, and satellites, similar to the brand new NOAA Geostationary Operational Environmental Satellite tv for pc. The Missions Story Spotlight comprises video hyperlinks to study numerous ongoing NASA missions, similar to returning to the moon, constructing new big telescopes, looking for indicators of historical life on Mars, defending Earth from Asteroids, and extra. 76.4 million followers.
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Victoria’s Secret
Victoria’s Secret
Victoria’s Secret options pictures and movies of its fashions and merchandise. Reels and video content material are quick (15 to 30 seconds). Content material is organized primarily alongside product traces or seasonal occasions. Story Highlights at the moment embrace Summer season, Fabulous, and Swim. 72.5 million followers.
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NBA
NBA
NBA options pictures and video highlights of sport performances, playoffs and NBA draft posts, and extra behind-the-scenes content material. Present Story Highlights embrace Playoff Sched, Playoff Bracket, and NBA Awards. 66.9 million followers.
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Marvel Leisure
Marvel Leisure
Marvel Leisure is the official Instagram profile for Marvel comics, films, video games, and extra. Many of the content material is from unique Marvel feature-length and episodic tv productions and promotional content material round launch dates. Present Story Highlights embrace Trivia! and three function releases – Physician Unusual, Eternals, and Shang-Chi. 64.2 million followers.
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ZARA
ZARA
ZARA, the Spanish trend retailer, was one of many early adopters of Instagram’s in-app checkout, permitting retailers to promote merchandise inside Instagram. ZARA’s content material focuses primarily on selling its present and upcoming collections. Reels movies spotlight quirky way of life shorts round younger folks carrying the model. ZARA’s Instagram profile is an efficient useful resource for retailers to observe the developments of social commerce. 50.4 million followers.
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Chanel
Chanel
Chanel usually posts pictures and movies of its excessive trend merchandise and fashions, primarily at runway reveals, superstar occasions, and photograph shoots. Along with highlighting the newest traits, there are additionally DIY posts to assist followers create subtle appears to be like. 50.3 million followers.
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Gucci
Gucci
Gucci makes use of its Instagram profile to point out its provocative designs in richly composed campaigns, spotlight its merchandise and equipment, and produce trend occasions. Story Highlights function GucciCosmogonie for a stay trend present on Could 16, WearingGucci, and MetGala2022. Guides function earlier campaigns, similar to Love Parade Marketing campaign, The Hacker Undertaking, and The Aria Marketing campaign. 48.2 million followers.
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Louis Vuitton
Louis Vuitton
Louis Vuitton presents its luxurious fashions and equipment by trend reveals, marketing campaign pictures and movies, and extra behind-the-scenes content material just like the LVCruise present. 47.9 million followers.
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5-Minute Crafts
5-Minute Crafts
5-Minute Crafts is the Instagram profile for the content material creator of the YouTube group. It options pictures and movies on DIY tasks and crafts to expertise the enjoyment of doing it your self. Reels are underneath 30 seconds, whereas full movies are round 3 minutes. 46.7 million followers.
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