UAE-based telecommunications operator du has partnered with Al-Futtaim Group’s loyalty rewards program Blue Rewards to permit clients to learn from unique gives and rewards.

Introduced on the sidelines of GITEX International 2022, du will provide a spread of incentives and reductions to members of Al-Futtaim Group’s Blue Rewards. In accordance with the discharge, the partnership will allow du to accommodate the life-style of consumers and increase its choices rewards, while Al-Futtaim Group clients can profit from du’s high-speed 5G community and unique offers on its merchandise.

By becoming a member of Blue Rewards, du clients can entry gives on eating, leisure actions, holidays and extra. Customers may also earn cashback once they store at Al-Futtaim Group’s leisure and shops throughout the GCC and Egypt. Collected cashback can be used to recharge pay-as-you-go traces or pay for postpaid plans.

“In partnership with Al-Futtaim Group, du is taking buyer rewards to the following stage by a digital, omni-channel strategy,” stated Karim Benkirane, Chief Business Officer, du. “As we speak’s announcement will assist us add life to life by providing the perfect worth and privileges to members of Blue Rewards, in addition to foster higher buyer relationships.”

In the meantime, Himanshu Shrivastava, Chief Expertise Officer, at Al-Futtaim Group, famous how the partnership goals to raise every buyer’s expertise, “We consider that strategic partnerships are an integral pillar within the supply of fantastic buyer expertise, and immediately’s announcement will additional strengthen our bond with members of the Blue Rewards.”

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