If there was a option to work extra effectively, wouldn’t you do it?
Advertising and marketing automation comes with an array of aggressive benefits, all of them geared towards serving to you accomplish extra whereas placing in much less work. That may repay in huge methods. In response to latest analysis, 91 p.c of entrepreneurs who use automation report that it’s essential to the general success of their digital advertising endeavors. In actual fact, 80 p.c see a rise in generated leads, and 77 p.c see a rise in conversions. Yeah, I’d say it’s essential, too.
Whereas we frequently speak about automation as the way in which of the longer term, within the advertising world, automation goes to job proper right here and proper now. And alongside the way in which, it’s providing many tangible advantages in the case of digital advertising success.
Since all advertising automation instruments aren’t created equally, we determined to speak to our customers immediately about the advantages they get from BenchmarkONE. Right here’s what they needed to say.
1. It Improves Buyer and Prospect Comply with-Ups
Once you’re operating your personal small enterprise, you sometimes have your palms in the whole lot from advertising and gross sales to HR and occasion planning. Juggling all of those balls at one time is notoriously troublesome, and it’s comprehensible that you simply would possibly find yourself lacking a number of alternatives right here and there.
With BenchmarkONE, our customers discover that they’re in a position to higher handle these errant balls within the air. Our platform helps you schedule your emails and assign your self duties in order that no follow-up goes missed. Meaning fewer missed alternatives and extra possibilities to show prospects into paying prospects.
2. It Higher Integrates Gross sales and Advertising and marketing Processes
Too usually, SMB homeowners silo their advertising and gross sales efforts to avoid wasting on effort and time. However this finally ends up being a detriment — not a bonus. Automation gives a greater strategy, positioning gross sales and advertising as two sides of the identical coin and offering a device that helps you handle each concurrently.
Our customers recognize the power to align their gross sales and advertising processes for higher outcomes. With our all-in-one CRM platform, customers can combine their gross sales follow-ups and advertising emails seamlessly to allow them to nurture leads and information them extra productively by means of the funnel on the identical time. How’s that for working more durable and smarter?
3. It Helps You Keep Organized
Couldn’t all of us use a little bit little bit of assist staying extra accountable? Group might be an elusive beast within the enterprise world, however our instruments make it a little bit simpler to make occur. BenchmarkONE customers say they recognize the power to simply create, edit, and pull electronic mail templates as a substitute of getting to dig round for options and undergo a ton of backwards and forwards work. Along with saving on time, which means you don’t have to have a grasp’s diploma in coding and graphic design to convey stunning advertising emails to life.
Our instruments additionally assist our customers hold monitor of contacts and simply phase them into numerous lists primarily based on designated tags. This eliminates tons of guide work and a variety of the day-to-day litter concerned in touch administration.
4. It Helps You Generate Extra Leads
Having extra leads is at all times a very good factor. Options like our Touchdown Web page Builder and Popups have been in a position to assist our customers generate extra leads on their web sites. And as everyone knows, extra leads equals extra potential prospects.
Most enterprise homeowners know the significance of these kinds of options however don’t have the time or the expertise to make them occur on their very own. With BenchmarkONE, it’s not concerning the experience you will have available however the efficiencies of the platform. This might help offset the drawbacks of working with a restricted crew or funds, letting you do extra with out requiring that you simply make investments extra within the course of.
5. It Improves Lead-To-Buyer Conversion Charges
By automating their electronic mail outreach and creating drip campaigns, our customers are in a position to nurture their leads constantly, enhancing their conversion charges and getting extra paying prospects.
Most profitable gross sales aren’t primarily based on a singular touchpoint. As a substitute, changing leads into prospects requires focused, constant campaigning throughout quite a lot of channels. Advertising and marketing automation instruments just like the one we’ve created take the guesswork out of operating efficient electronic mail campaigns, helping with the whole lot from contact segmentation to content material optimization in order that our customers shut the deal extra usually.
Automation is all about partnerships. You convey your services or products to the desk, and we’ll convey efficiencies that allow you to make extra gross sales with much less effort. And for those who haven’t used automation earlier than, don’t have any worry. Our platform is designed to be easy and intuitive so to get off the bottom operating as rapidly as attainable.
Get in contact right this moment to be taught extra about BenchmarkONE and the assorted instruments we’ve accessible to assist your small enterprise succeed.