Key insights from Isabelle Birem, the Senior Vice-President of Loyalty at Accor Motels, from her interview from November 2021.

Tom Peace, from The Loyalty Individuals, shares his insights from this fascinating interview the place Isabelle talks about some fascinating perception from the superb Accor Reside Limitless programme.  

Of explicit curiosity is how Accor have ensured that loyalty is on the very coronary heart of their model advertising and marketing.  Burn driving earn can be a key characteristic of this programme and Isabelle talks in nice element concerning the significance of making buyer worth, which drives engagement and loyalty