Loyalty Academy Board of Regents member Phil Rubin, Founding father of Gray Area Issues has been speaking recently about get loyalty “unstuck”. For those who haven’t heard Phil’s ideas on this subject but, standby as Smart Marketer can have a characteristic story on this subject quickly.
A part of getting the usual, dare we are saying legacy, loyalty program fashions unstuck is to offer new methods for program members to benefit from the worth earned from their model patronage. We spotlight this announcement from Liquid Entry that includes a brand new strategy to shift the paradigm on outdated loyalty applications.
Liquid Entry (a software-as-a-service platform for loyalty applications) is introducing new performance that allows manufacturers to show loyalty applications into dynamic sharable experiences. As their web site describes, Liquid Entry turns memberships and subscriptions into NFT’s, permitting clients to transform rewards and perks into enticing, redeemable privileges that may be shared, traded or offered.
Right here is the official press launch, dated January 19, 2023:
Liquid Entry Turns Loyalty Applications into Sharable Experiences
New SaaS platform shifts the paradigm on outdated loyalty applications
New York — January 19, 2023 — Liquid Entry, a software-as-a-service (SaaS) platform for loyalty applications, at this time launched new performance that allows manufacturers to show loyalty applications into dynamic sharable experiences. By permitting clients to share their rewards and different perks, manufacturers enhance buyer loyalty and improve their acquisition and retention applications.
“Liquid Entry is an modern SaaS platform that’s altering how loyalty applications function,” mentioned Serge Vasin, Accomplice at Flintera and Founder and Interim CEO of Liquid Entry. “We’re doing one thing fully new by giving a model’s clients entry to a useful instrument that allows them to share their expertise with their communities. The results of that is that manufacturers can simply flip loyal clients into ambassadors whereas attracting new clients with out excessive acquisition prices.”
With Liquid Entry, loyal clients can personal their rewards and perks the identical approach they’d a bodily object, which supplies them enticing, redeemable privileges that may be shared, traded, or offered. The Liquid Entry staff handles all the deployment course of on a model’s behalf, together with API integration with loyalty and subscription engines, consumer and entry administration, white glove advertising help with organising preliminary campaigns and extra.
“Firms are in search of new alternatives to have interaction, reward and add worth to their loyalty ecosystems,” added Vasin. “Liquid Entry is the platform that makes this attainable. At scale, we’re serving to firms construct extra loyal and engaged communities.”
In November, Liquid Entry got here out of stealth mode after closing a $3 Million seed spherical led by Flintera. And one in all its first shoppers was Aloha Cell. Aloha Cell’s mission is to maintain customers secure by making their Internet looking experiences personal. The corporate’s privacy-first Internet browser boasts greater than 9.1 million month-to-month lively customers.
Serge Vasin, Accomplice at Flintera, leads Liquid Entry as a Founder and interim CEO. Julia Momblat is heading Enterprise Growth and the corporate’s US operations. Advisory board members embrace Eric Chan, beforehand Head of Partnerships at Chargebee; Robert Novick, Vice President of Finance at Condé Nast; and James Maddison, Inventive Director at Lightyear, previously CMO at TradingView.
About Liquid Entry
Liquid Entry is a software-as-a-service (SaaS) platform that helps manufacturers to create and handle Web3-enabled digital move. With Liquid Entry, firms can seamlessly allow customers to transform their present subscriptions, memberships, loyalty applications, and different rewards into movable belongings. For extra info, go to LiquidAccess.com
For Extra Info:
Brian Fitzgerald
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