Sponsored by eBay Advertisements
Are you searching for a straightforward approach to enhance your eBay gross sales, however with the ever-changing advertising and marketing panorama, you’re not sure of what to give attention to? One advertising and marketing technique that you could be not have thought-about is utilizing gross sales tendencies information in your campaigns. By inspecting client behaviors and gross sales information and incorporating this into your advertising and marketing technique, you may meet and even exceed your gross sales targets.
On this put up, you’ll learn to use the eBay Advertisements gross sales tendencies calendar to strategically improve your attain and gross sales and plan your stock and promoting technique for your complete yr.
What Are eBay’s Gross sales Traits for the Yr?
Yearly, eBay Advertisements analyzes buyer interactions and gross sales to find out what merchandise promote finest throughout totally different instances within the calendar yr. By taking a deep dive into gross sales tendencies, eBay sellers can higher plan their stock, promoting, and advertising and marketing price range and know what to anticipate for the yr forward.
For example, in the event you had been an unpleasant Christmas sweater vendor like Anne Marie Blackman, you’d need to fill up on sweaters in the course of the summer season months, begin selling within the fall, and prepare for the gross sales rush in November and December. Whereas it is a easy instance of following vacation gross sales tendencies, different gadgets like brooches and pins are harder to plan for stock and promoting methods.
Fortunately, eBay Advertisements has a gross sales tendencies calendar (which you’ll obtain from their weblog) that highlights product suggestions for every month. This gross sales tendencies calendar, which is predicated on data-driven analysis from eBay Advertisements, highlights when customers are looking for sure classes of things, so you may improve your promoting spend to consumers who’re primed to buy.
Listed here are simply a number of the gross sales tendencies, months, and common share will increase for the classes.
January
- Brooches and Pins: 30%
- SIM Playing cards: 15-30%
- Cables and Adapters: 20%
- USB Flash Drives: 10%
February
- SIM Playing cards: 15-30%
- USB Flash Drives: 20%
- Pc Screens and Equipment: 25-130%
- Business Cookware and Kitchen Instruments: 25%
March
- Pc Instances: 45%
- Toner Cartridges: 15%
- Cell Telephone Instances: 10%
- Business Espresso, Cocoa, and Tea Gear: 10%
April
- Ladies’s Shorts: 50-75%
- Paint and Upkeep: 30-50%
- Patio Chairs: 45-90%
- Pool Cleansing Instruments: 60-65%
Might
- Ladies’s Swimwear: 45-60%
- Ladies’s Sandals: 55-60%
- Automobile Wash Cleaning soap: 35-45%
- Planters: 150-180%
June
- Bike Racks: 30%
- Patio Chairs: 50-85%
- Business Ice Machines: 25-30%
- Business Freezers and Fridges: 40%
July
- Males’s Belt Buckles: 25-40%
- Keychains, Rings, and Finders: 60%
- Umbrellas: 80%
- Business Ice Machines: 25-30%
August
- Males’s Bracelets and Charms: 110%
- A/C Compressors and Clutches: 30-50%
- Pool Cleansing Instruments: 20%
- Laptop computer Energy Adjusters and Chargers: 15%
September
- Outerwear for Infants and Toddlers: 45%
- Child Footwear: 15%
- Handheld Blenders: 45%
- Disinfecting and Sterilizing Merchandise: 80%
October
- Males’s Sleepwear and Robes: 25%
- Males’s Sweaters: 45%
- Blankets and Throws: 25%
- Fire and Range Equipment: 65-90%
November
- Blankets and Throws: 90-115%
- Present Luggage: 50-65%
- Greeting Playing cards: 30-40%
- Sluggish Cookers: 30-40%
December
- Males’s Sleepwear and Robes: 75-100%
- House Workplace Desks: 50%
- Handheld Blenders: 40%
- PC and Console VR (Digital Actuality) Headsets: 20-50%
Tips on how to Use These Gross sales Traits to Enhance Your eBay Gross sales
With this information of gross sales tendencies, you should use the calendar to plan out your advertising and marketing technique for the yr. Not solely can you propose accordingly to ramp up stock, customer support, and promoting, however you may reap the benefits of trending time intervals you weren’t conscious of earlier than.
With extra eyeballs in your listings, you’ll need to be sure that you optimize your listings; this consists of having detailed product descriptions which can be optimized for search. Utilizing a thesaurus is a wonderful approach to just be sure you’re together with all of these related key phrases and phrases that prospects is perhaps looking for. If search engine marketing writing isn’t your sturdy swimsuit, you may all the time use synthetic intelligence (AI) software program instruments that will help you craft a elegant description and title for the merchandise you’re promoting.
Together with sturdy descriptions, you’ll additionally need to have high-quality pictures from a number of angles. Making a short-form video is one other nice approach to stand out out of your competitors.
Use eBay Promoting Choices
Top-of-the-line methods to maximise your promoting {dollars} is to run your campaigns when tendencies are sizzling, and eBay has many choices for growing the visibility of your listings.
With eBay, you should use Promoted Listings Superior, which is a pay-per-click promoting mannequin that locations your listings in extremely seen spots throughout the eBay platform. With Promoted Listings Superior, you may select your price range spend and audience and look at insights in your vendor hub. Not solely are these adverts straightforward to arrange, however eBay sellers who used Promoted Itemizing Superior noticed, on common, 50% extra gross sales in comparison with non-promoted gadgets.
One other promoting technique to contemplate is eBay Offsite Advertisements. These adverts prolong your attain and improve your itemizing visibility past the eBay platform on exterior channels like Google. Like Promoted Listings Superior, Offsite Advertisements could be accessed and arrange in your eBay vendor hub, making your paid advertising and marketing efforts a snap.
Leverage Social Promoting
Social media advertising and marketing is a wonderful approach to attain your audience (particularly in the event you’re focusing on Gen Z and Millennials) and to get extra visibility in your eBay listings!
For those who’ve added a video to your eBay itemizing, you may repurpose it for social media platforms like TikTok, Fb, Instagram Reels, and YouTube Shorts. Brief-form video content material has by no means been extra standard, and utilizing them is usually a extremely efficient approach to improve visitors again to your product listings.
With video, you’ll need your content material to supply worth to your viewers by informing, educating, or entertaining the viewer. For example, in the event you’re promoting an espresso machine, you may file a how-to video on tips on how to brew the proper shot of espresso. Or, in the event you’re promoting clothes, you may create a video on tips on how to type the merchandise for a elegant and classy look.
Creating movies on your eBay listings and related social media accounts has by no means been simpler with smartphones and in-app modifying instruments. Simply jot down a number of video concepts, movie your content material together with your smartphone in some pure lighted areas, edit, and publish. It truly is that straightforward!
Different types of content material advertising and marketing you could need to use to advertise your eBay enterprise embrace beginning a weblog, writing visitor weblog posts, showing on podcasts, or sending out month-to-month electronic mail newsletters. No matter digital advertising and marketing strategies you resolve to make use of, bear in mind to maintain your audience in thoughts and to be constant in your efforts.
Present a Constructive Buyer Expertise
With extra consumers in your pipeline, offering top-notch customer support is a should. Begin by having clear and concise insurance policies for returns, exchanges, refunds, and delivery.
Top-of-the-line methods to construct buyer loyalty is by being aware of your prospects’ wants. This implies delivery merchandise expediently and replying to buyer queries shortly. When prospects have a constructive expertise with what you are promoting, they’re extra prone to buy from you once more.
And let’s not neglect about buyer satisfaction opinions! When purchasing on-line, most prospects will shrink back from storefronts with poor suggestions opinions. This text has some good suggestions for reinforcing your eBay scores.
Use the eBay Vendor Heart Sources
eBay desires its sellers to achieve success; that’s why eBay affords sellers a ton of free sources, instruments, and tutorials within the eBay Vendor Heart. Whether or not you’re new to promoting on eBay otherwise you’re a longtime vendor, they’ve the data it is advisable to achieve success in your on-line enterprise. From suggestions for getting began and delivery know-how to superior subjects on tips on how to develop what you are promoting with bulk listings and promoting.
eBay Gross sales Traits Wrap-Up
Growing your eBay income has by no means been simpler! By analyzing these vital gross sales tendencies and planning out your advertising and marketing efforts for the yr, you could be higher ready to take care of regular e-commerce peaks and valleys. Figuring out this info won’t solely provide help to reap the benefits of sizzling gross sales seasons, however you may also higher make the most of your promoting {dollars}, giving your eBay enterprise a successful gross sales technique!
To study extra about amplifying your listings utilizing eBay’s promoting instruments, head right here to the eBay Advertisements weblog.
This put up was sponsored by eBay Advertisements and written by Holly Reisem Hanna. Please remember that we solely promote promoting from firms we are able to legitimately suggest to our readers. See our disclosure coverage for additional info.