Urban Edge Partners with Coniq to Launch New Digital Loyalty Program at Its Flagship Property, Bergen Town Center

New York, NYL – February 29. 2024 — Coniq is happy to announce its collaboration with
City Edge Properties, a number one actual property funding belief working greater than 70
properties within the US, as they launch BTC VIP, a loyalty app for Bergen City Middle in
Paramus, NJ.

City Edge‘s partnership with Coniq marks a shift in how they join with their prospects,
making a program that will not solely drive foot site visitors however enrich the general purchasing
expertise and foster deeper buyer engagement amongst their visitors.

“Our collaboration with Coniq is aimed toward enhancing how we have interaction with our buyers and
tenants,” mentioned Jaya Daniel, Senior Director of Advertising at City Edge. ”By means of Coniq’s
revolutionary method, we consider BTC VIP will enable us to raised perceive what drives our
prospects to buy in retailer, giving us a aggressive edge within the retail market.”

The BTC VIP program leverages Coniq’s cutting-edge expertise and seamlessly integrates
with its current system, remodeling the best way that buyers have interaction with shops on the
property by way of geofencing capabilities. This system permits City Edge to seize
useful knowledge insights on their guests, using that new first-party knowledge to ship custom-made
messages and tailor-made rewards to those prospects primarily based on their model preferences,
purchasing habits, go to frequency, and extra.

City Edge’s choice to collaborate with Coniq stems from Coniq’s historical past of success within the
area and internationally, boasting a powerful portfolio of main retail locations. Ben
Chesser, CEO and founding father of Coniq states, “We’re thrilled to welcome City Edge into the
Coniq household. Our platform gives a complete set of instruments that won’t solely elevate
City Edge’s advertising methods but additionally present invaluable insights into their buyer
base. This partnership underscores Coniq’s dedication to driving innovation and delivering
tangible outcomes for our shoppers.”

About Coniq:
Coniq is the main international supplier of buyer engagement and loyalty options
for probably the most superior purchasing malls, retailers, and retail locations. Their
revolutionary expertise options allow mall operators to generate income quicker, by
understanding, anticipating, and interesting prospects in real-time, throughout a number of
channels. The Coniq platform powers over $1.2 billion in gross sales yearly for its
prospects, with greater than 20 million shoppers purchasing from over 2,000 manufacturers in
25+ nations worldwide. Our shoppers embrace Mall of America, Tanger Retailers,
Bicester Village, VIA Retailers, AW Rostamani, and lots of others.

City Edge Properties is a NYSE-listed actual property funding belief centered on
managing, buying, growing, and redeveloping retail actual property in city
communities, primarily within the New York metropolitan area. City Edge owns 77
properties totaling 17.2 million sq. ft of gross leasable space. For additional
data, please go to https://www.uedge.com.

Press Contact
Tom Hancox
Head of Advertising, Coniq

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