Loyalty programmes are historically designed to retain clients, however hardly ever is that unimaginable knowledge utilized by advertising and marketing groups to tell how they run acquisition campaigns to make sure they deal with “worthwhile” new clients – high quality over amount!

This method has proved invaluable as cookies have disappeared from the toolset that digital entrepreneurs have relied on for therefore a few years.

On this week’s episode of Let’s Discuss “slightly” Loyalty, Tom Peace showcases how we will all use the info and profiles of your most precious loyalty programme members to assist purchase new clients with the identical revenue potential, from the unique podcast hosted by Paula Thomas and that includes ⁠Joseph Taylor⁠, beforehand SVP of Strategic Consulting and Operations for ⁠Epsilon.⁠

Joseph shares actual case research and examples of manufacturers who’ve already leverages this intelligent concept – so you may too!

Paula Thomas

CEO & Founder

Let’s Discuss Loyalty

“Let’s Discuss Loyalty” is a robust podcast created for loyalty advertising and marketing professionals worldwide.  

As the primary unbiased podcast within the loyalty advertising and marketing business, Paula Thomas created this present for loyalty business professionals who create advertising and marketing programmes that drive buyer loyalty.  

With the business spending billions of {dollars} on buyer loyalty, the present brings the worldwide loyalty neighborhood collectively to repeatedly be taught from one another.  

“Let’s Discuss Loyalty” consists of interviews with loyalty leaders world wide, and it’s designed to teach and encourage busy loyalty professionals.  

Paula holds an MBA, she is a Licensed Loyalty Advertising and marketing Skilled (CLMP) and she or he can be a former Decide for the Worldwide Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.