The Ideal Length for Instagram, Facebook, Twitter, & LinkedIn Posts

Relating to writing textual content on your weblog and social media posts, many entrepreneurs marvel, “However what is the character restrict?”

It is by no means a easy query — generally, it is answered by parameters established by sure channels. And on different events, it is extra a query of what is best.

For instance, you most likely know the character restrict for a tweet is 140, however do you know that the perfect size is definitely lower than that? (Maintain tight — we’ll clarify why.) 

Whereas we have written earlier than about optimizing your precise content material, we thought it might be useful to collect the numbers of character limits — each enforced and best — for various on-line channels, multi functional place.

Under, you will discover a extra detailed information to character limits and best character counts for posts in your weblog, Fb, Twitter, LinkedIn, Instagram, SnapChat, and YouTube.

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The Size & Character Rely for Every part on the Web

1. Weblog Posts

Supply: Medium

Fast reference:

  • Put up size: 1,400 – 2,100 phrases
  • Title: Underneath 60 characters
  • Meta Description: Underneath 155 characters

Untitled design (17)

Featured Useful resource: 6 Free Weblog Put up Templates

Put up Physique

Relating to the size of weblog posts, there are a couple of completely different objects to contemplate. For instance:

  • In line with Medium, posts with a mean learn time of seven minutes captured probably the most consideration. Although the info on that is from 2013, this quantity continues to be extensively cited. 
  • The typical studying pace of native English-speaking adults stays generally cited as 200-300 phrases per minute, based mostly on the outcomes of a number of research.
  • At that studying fee, the perfect put up size is 1,400 to 2,100 phrases.
  • That aligns with analysis beforehand performed by Capsicum Mediaworks, which indicated that, on common, the highest 10 outcomes for many Google searches are between 2,000 and a pair of,500 phrases.

average-content-length-top10-resultsSupply: Capsicum Mediaworks

However that is simply the put up physique — let’s take a look on the different areas of textual content that comprise a full weblog put up.


The size of your title relies on your objectives, and the place it would seem.

Let’s begin with search engine optimization. Would you like this put up to rank very well in search? It seems, that always has to do with the size of every entry on a search engine outcomes web page (SERP).

For Google, titles of search outcomes are normally contained at a size of 600 pixels — which Moz measures as having the ability to show the primary 50-60 characters of a title tag.

So, if you don’t need your title to get lower off within the search outcomes, it is likely to be greatest to maintain it below 60 characters.

However when unsure, you’ll be able to double-check the size of your meta description and title tags with this useful instrument from HigherVisibility, or you should utilize Moz’s title tag preview instrument.

For Moz’s title tag instrument, sort in your headline and the instrument will present you ways it might seem in Google outcomes. 


Then, there’s optimizing your title for social sharing. On Twitter, for instance, think about that every tweet has a restrict of 280 characters — nonetheless, for those who embody a picture, that does not depend towards the restrict.

However think about that even the common shortened URL takes up about 23 characters — that leaves you with about 257 characters left for the title and any accompanying textual content.

In our personal evaluation at HubSpot, we discovered that headlines between 8–12 phrases in size bought probably the most Twitter shares on common, whereas headlines with both 12 or 14 phrases bought probably the most Fb Likes.


Meta Description

A meta description refers back to the HTML attribute that explains the contents of a given webpage. It is the brief description you see on a SERP to “preview” what the web page is about. 

14 examplesMoz notes that Google appears to chop off most meta descriptions — generally referred to as snippets — after roughly two traces of textual content. Nonetheless, there’s some conjecture that, like title tags, it is really based mostly on pixel depend.

In any case, it quantities to about 160 characters, although this explicit outlet recommends retaining it at 155.

Once more, you’ll be able to double-check the size of your meta description and title tags with this useful instrument from HigherVisibility.

hypervisibilityPicture Supply

2. Fb

Fast reference:

  • Standing updates: 63,206-character most | Ideally suited size is 40 characters
  • Video: 120-minute most | Ideally suited size is 2 minutes

Fb’s character restrict on standing updates is 63,206. Nonetheless, that is removed from best, says former HubSpot Social Media Advertising Supervisor Chelsea Hunersen.

“The social gurus will throw across the quantity 40 characters,” she says. “That information appears to be backed up by BuzzSumo’s rating of HubSpot’s personal Fb Web page.”

However why 40, particularly?

“Ideally,” Hunersen says, “you will wish to use the copy in a standing replace to offer context for no matter you are linking to.”

That stated, she notes, the copy of the standing replace itself is not as necessary because the copy within the meta title or meta description that will get pulled in whenever you insert a hyperlink into your put up. That is proper — social media posts have their very own meta information too.

“Typically, folks take a look at the picture of the article after which immediately down on the meta title and meta description for context clues,” she explains. “Lots of people do not understand you’ll be able to change these.”

Even on Fb, it is nonetheless greatest to maintain your meta title to fewer than 60 characters, and to 155 for meta descriptions.

There are some sources obtainable to these conversant in coding that allow you to mess around with social media metadata character counts, like these templates. However except you are a developer, we suggest retaining it brief and candy.


Whereas Fb permits a most of 240 minutes for many movies (excluding Tales and Reels), we would not advise posting something that lengthy, except you are doing a particular, social-media-only screening of a full-length movie.

Facebook videosPicture supply

Fb recommends retaining movies brief to about 15 seconds so viewers usually tend to watch to the tip. 

3. Twitter

Fast reference:

  • Tweets: 280-character most
    • Doesn’t embody photographs, movies, or polls
    • Ideally suited size is 240-259 characters
  • Hashtags: Not more than two
  • Movies: Most size is 2 minutes and 20 seconds

Featured Useful resource: The right way to Use Twitter for Enterprise

Entrepreneurs in every single place rejoiced when Twitter lastly eased up on its character depend parameters, and such media as photographs, movies, and polls, in addition to quoted tweets, ceased counting towards its 140-character restrict.

Nonetheless, the “Quote Tweet” function stays obtainable, offering even larger character-saving measures. That occurs whenever you press the rotating arrow icon to retweet a put up, after which add a remark within the textual content field offered. You’ve got nonetheless bought 280 characters all to your self to remark.


Ideally suited Size General

Twitter differs from different platforms within the sense that longer tweets are likely to carry out higher and get probably the most engagement.

In line with search engine optimization skilled Kurt Gessler, tweets with 240-259 characters are likely to get probably the most likes. 

Capture-May-13-2023-07-28-25-9006-PMPicture supply

The identical goes for hashtags. Twitter recommends retaining your hashtags brief, straightforward to recollect, and simple to spell. The platform additionally suggests sticking to solely one or two hashtags on the most.  


You may post a video on Twitter by importing a video or recording it utilizing the Twitter app. In any case, the utmost video size is 2 minutes and 20 seconds for those who’re not subscribed to Twitter Blue.

Twitter Blue subscribers can add movies of as much as 60 minutes when posting from the web site, and subscribers on the app can put up movies of as much as 10 minutes.

4. LinkedIn

Screen Shot 2017-03-17 at 1.39.48 PM.png


Here is a useful checklist of a few of LinkedIn’s most necessary profile character maximums :

    • Skilled headline: 120
    • Abstract: 2,000
    • Place title: 100
    • Place description: 2,000 (200 character minimal)
    • Foote additionally notes that, “if you choose to additionally put up on Twitter from LinkedIn, solely the primary 140 characters will present in your Twitter put up.”

Featured Useful resource: The right way to Use LinkedIn for Enterprise & Advertising

Unique Content material

With LinkedIn’s publishing platform, customers can now compose and share authentic written content material with their networks, or publicly. After all, that comes with its personal character counts, based on Foote:

      • Put up headline: 100
      • Put up physique: 40,000

5. Instagram

Fast reference:

      • Bio: 150
      • Hashtags: As much as 30
      • Captions: Ideally suited size is below 125 characters

Since Instagram is, before everything, a platform for sharing pictures and movies, the first focus is often your visible content material. Nonetheless, it is all the time useful to offer some context, and let customers know what they’re .

On condition that, listed here are some useful character counts for the textual content you embody along with your visible content material:

Whereas Instagram does not appear to specify a most complete variety of caption characters, it does be aware that, inside customers’ feeds, the caption is lower off after the primary three traces. For that cause, it is suggested to restrict captions to 125 characters.

Nonetheless, do not omit necessary data only for the sake of retaining your total caption seen. As a substitute, frontload it with essential particulars and calls-to-action, leaving any hashtags, @mentions, or extraneous data for the tip.

As for Instagram Tales, there does not appear to be a ton of element on character limits there, both. Nonetheless, as a result of the textual content overlays the visible content material — which is the main target — do not obscure an excessive amount of of the photograph or video with a caption.

Here is a fast instance of a brief Instagram bio from my colleague.

Instagram bio following character limit

6. Snapchat

Fast reference:

      • Character restrict: 80 per put up

Talking of not obscuring visible content material — that brings us to Snapchat.

Instagram Tales was, many imagine, an effort to emulate the options of Snapchat, to create a chance for customers to share quickly-disappearing pictures and movies.

And once more, as a result of the main target right here is on the visible, you will wish to stop distracting viewers from it with an excessive amount of textual content.

In line with Teen Vogue, Snapchat’s character restrict is 80 per put up, which is greater than double its earlier 31-character restrict.

And, for those who’re in search of extra steering, simply look to this explicit app’s identify, and bear in mind the “snap” ingredient of it — a phrase that suggests brevity — and check out to not ramble. Here is an amazing instance of how SXSW makes use of its captions effectively:

7. YouTube


Featured Useful resource: YouTube for Enterprise – A 30-Day Roadmap

Right here we’ve one more community that is centered on visible content material, main some to incorrectly assume that accompanying textual content — like titles and descriptions — do not matter as a lot.

That is not totally false — as a video-hosting platform, YouTube ought to primarily be used to showcase a model’s high quality movies. Nonetheless, like every other visible content material, it wants context. Individuals have to know what they’re watching, who it is from, and why it issues.

Sadly, YouTube does not seem to offer any particular parameters over its character counts — besides on your channel description, which based on the official assist web site is restricted to 1,000 characters.

However aside from that, plainly the one guideline obtainable is the alert show that allows you to know, “Your [title or description] is just too lengthy,” for those who’ve entered an excessive amount of textual content in both of these fields.

Screen Shot 2017-03-17 at 2.57.09 PM-1.png

On this case, we’d advise taking the identical strategy as including textual content to help your visuals on Instagram and Snapchat.

Like the previous, a video’s description is lower off after the primary line or two, so frontload a very powerful descriptors and CTAs, leaving additional particulars for the tip.

Present Your Character

As you got down to decide the size of your textual content, whatever the platform, bear in mind to take action with the consumer in thoughts.

Many of those channel-mandated character limits are established for that cause — to maintain audiences from becoming bored or overwhelmed.

Like anything in advertising, nonetheless, it is by no means an precise science, regardless of the very best information. We encourage you to observe these tips, however do not be afraid to experiment if they do not all the time work.

Check completely different quantities of textual content inside your numerous channels, and preserve observe of how every put up performs.

From there, you may make selections about which varieties of content material, in addition to its accompanying titles and descriptions, are probably the most well-received out of your viewers.

Editor’s Notice: This put up was initially printed in January 2016 and was up to date in December  2019 for accuracy and comprehensiveness.

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